Dragon Ball, aptly named for the seven magical wish-granting orbs which are the coveted relic of the franchise. One Piece, aptly named for the mysterious treasure said to bestow upon whomever finds it the title of Pirate King. Naruto, aptly named for the titular character of the franchise, Uzumaki Naruto. What these titles have in common is that they're instant identifiers of the universe that they represent. Having mentioned One Piece and Naruto, the consequence is that the third of Shounen Jump's legendary Big Three must be mentioned too. BLEACH, aptly named... named... for... uh... the characters wash their clothes?